Samsung Design Studio

  • We wanted to give Samsung customers a way to customize products. I helped make customization a reality by creating a design studio on Samsung.com.

  • I worked with product management and engineering to build an experience for customers to customize Samsung Galaxy watches and then purchase them.

    In addition to mapping out the user flow, we built a static page for customers to personalize their product.

  • I was responsible for:

    • Content strategy

    • FAQs

    • Accessibility

    • In-app copy

Design

To simulate a physical customization experience, I went light with wording. To minimize the amount of text, I worked closely with product and research to test and ensure the design was intuitive.

While the design studio was first launched for watches, it has since been adapted for other products, including bespoke refrigerators.